Spotipo
Spotipo is a WiFi captive portal solution that provides businesses with a comprehensiveplatform for creating a personalized and engaging WiFi experience for their customers while also capturing important customer data.
Spotipo approached our design agency to help migrate their website from their existing CMS to Webflow and improve their overall UI/UX design.
About Spotipo
Spotipo is a WiFi captive portal solution that helps businesses create a personalized and engaging WiFi experience for their customers while also capturing important customerdata. Spotipo offers a wide range of features, including customizable landing pages,social login, email and SMS marketing, and advanced analytics and reporting tools.
Research
Our design team started the project by conducting extensive research on Spotipo's target audience, competition, and existing website. We analyzed customer feedback, userbehavior data, and industry trends to identify pain points and opportunities for improvement.
Design Process
Based on our research findings, we created a design strategy that focused on improving the user experience and making it easier for customers to find the information they need Our team worked closely with Spotipo to create wireframes, mockups, and prototypes that aligned with their brand image and business objectives.
Our design solution included
#1
Simplified Navigation
We created a clear and intuitive navigation menu that made it easy for customers to find the information they need.
#2
Improved Visual Design
We updated the visual design of the website to align with Spotipo's brand image, including a new color palette and typography
#3
Custom Icons
We created custom icons to improve the visual appeal of the website and make it easier for customers to navigate.
#4
Improved Forms
We redesigned the registration and login forms to make them
more user-friendly and intuitive, with clear instructions and feedback.
Migration to Webflow
To migrate Spotipo's website from their existing CMS to Webflow, our development team used a combination of automated and manual processes to ensure a smooth transition.
We optimized the website for performance, security, and SEO, while also ensuring that it was fully responsive and accessible on all devices.
Results
The new website design and migration to Webflow resulted in a number of positive outcomes for Spotipo, including
#1
Improved User Experience
The simplified navigation and improved visual design led to an improved user experience, resulting in increased engagement and customer satisfaction.
#2
Increased Conversions
The redesigned forms and improved user experience let to higher conversion rates for customer signups and engagement with the platform.
#3
Positive Feedback
Spotipo received positive feedback from customers, who appreciated the improved design and user experience of the website.
Problem Statement
Find the Problem
Businesses struggle to provide their guests with a fast and secure WiFi experience while also capturing important customer data.
Traditional WiFi networks often require cumbersome login processes and fail to capture valuable customer information that can be used to improve marketing and engagement strategies.
Simple Solution
Spotipo is a powerful WiFi captive portal solution that addresses these challenges by offering businesses a comprehensive platform for creating a personalized and engaging WiFi experience for their customers while also capturing important customer data.
With Spotipo, businesses can easily customize their landing pages, enable social login, and leverage email and SMS marketing to engage with their customers.
Competitor Analysis
#1
Purple WiFi
Offers WiFi analytics and marketing platform with social login, email and SMS marketing, and advanced analytics and reporting tools. Pricing available on request.
#2
Cisco Meraki
Offers cloud-managed IT solutions including WiFi access points, security appliances, and switches. Includes guest WiFi, location analytics, and customizable captive portals. Pricing based on a subscription model.
#3
Ubiquiti Networks
Offers a range of products for building and managing wireless networks, including access points, routers, and switches. Includes guest WiFi, captive portals, and analytics and reporting tools. Pricing based on the cost of hardware and software licenses.
Overview
Achievements after design
1. Improved Brand Image
The updated visual design and simplified navigation of the website helped establish a more modern and professional brand image for Spotipo.
2. Increased User Engagement
The improved user experience and clearer calls-to-action resulted in increased engagement with the platform, including higher conversion rates and improved customer satisfaction.
3. Streamlined Management
The migration to Webflow provided Spotipo with a more user-friendly & efficient content management system, allowing them to easily update and maintain their website and marketing campaigns.
4. Positive Customer Feedback:
Spotipo received positive feedback from customers, who appreciated the improved design and user experience of the website.
5. mCompetitive Edge
The new UI/UX design and migration to Webflow provided Spotipo with a competitive edge over other WiFi captive portal solutions, helping them attract new customers and retain existing ones.
What Do Our Client Have to Say About our Project?
"Timely and cost-effective solution with great support. I was in need of a solution that could be implemented quickly without compromising quality, and I was pleasantly surprised by the efficiency and effectiveness of their services - Would definitely recommend Victorflow for effective solution."
"Very good developer - His expertise and dedication are truly praiseworthy. Whenever I've had a technical challenge or needed assistance with my website, he has consistently been there to lend a helping hand. I appreciate his clear communication and ability to translate complex concepts into user-friendly solutions."
"I have worked on many web development projects with Victorflow team over a number of years. Always very professional and a very talented developer. I look forward to working on more projects together with Victorflow team and would highly recommend for anyone who requires high quality web development and project management."
"Always a pleasure working with Victoflow. Victoflow very resourceful and when commits to a project, you can be sure Victoflow’ll give his 100%"
"Amazing work all around. It's my third time working with Victorflow. High quality work, speed, great communication, respect of deadlines, and always there in case any recommendation is needed. Very excited about our collaboration."
"VictorFlowand his team have been great to accomplished my required. They are very good in UX/UI design and in development. I recommend them to anyone who wants a quality website both from a technical and design point of view."
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